Book Marketing

Marketing for Success

Writing a book or ghostwriting a book is only the first step. Here is an overview of ALL the marketing options for your book as provided by JR HOLT PUBLISHING.

We can also help you get your share of the multibillion-dollar non-bookstore market. More than half of all books sold every year are sold outside of bookstores.

A book makes the writer money several ways: 1) direct sales and back-of-the-room sales, 2) Internet sales, 3) library sales, and 4) store sales.

JR HOLT PUBLISHING has come up with effective marketing solutions with reasonable budgets that allow the greatest amount of exposure of your memoir or other book, whether written by you or one of our ghostwriters, for the lowest possible cost. Below are the services we offer.

$1,000 Plan

Create Promotional Kit with the following parts: (1) cover letter, (2) press release, (3) talking points, (4) cover letter for speaking engagements, and (5) back-cover copy which includes a blurb, a biography and other elements.

Contact on behalf of the author 100 of the following:

Retail distributor(s)
Library distributor(s)
National book chains, including Borders and Barnes & Noble.
Major Internet booksellers, including Amazon.com, Borders.com, Target.com, VirginMega.com and Waldenbooks.com.
Book clubs, specialty organizations and catalogs.
Key reviewers and media outlets, including Kirkus, Publishers Weekly, The View, Oprah, Good Morning America, The Today Show, Live With Regis and Kelly, USA Today ("Book Club"), C-SPAN, Imus, The New York Times Book Review, Time, Newsweek, Library Journal and many more.
Make targeted contacts to local, regional and related newsletters, newspapers, magazines and radio and TV producers.

PROMOTION TO BOOKSTORES [$400 and up]

Contact on behalf of the author 100 to 5,000 of the following:

Leading independent retail bookstores in the U.S.
Top independent bookstores and book chains.

PLACEMENT WITH BOOK CLUBS/CATALOGS [$400 and up]

Promote book to book clubs, specialty organizations and catalogs.

PLACEMENT WITH AMAZON AND BARNES & NOBLE [$400 and up]

Promote book to national chains, including Borders and Barnes & Noble.
Place book with major Internet booksellers, including Amazon.com.

MEDIA CONTACTS [$400 and up ($2/contact)]

Contact on behalf of the author 100 to 50,000 of the following:

Specific persons and/or businesses that the author wants.
Local, regional, national, and related newsletters, newspapers, magazines and radio and TV producers.

INTERNET BLITZ [OPTION: $500 and up]

Contact Internet sites (opt-in only: book clubs, interested organizations, reviewers, etc.) with e-mailed press releases.
There are thousands of places to promote your book on the Web: newsgroups, interested organizations, online newsletters, e-zines, online clubs, chat groups, etc. You can post, chat, submit notices-even get articles published.

HOLLYWOOD CONTACTS [$400 and up ($2/contact)]

Contact on behalf of the author 100 to 5,000 actors, producers, production companies and other industry insiders

LITERARY AGENT CONTACTS [$400 and up ($2/contact)]

Contact on behalf of the author 100 to 5,000 agents.

WEB SITE CREATION (E-COMMERCE-ENABLED, TOO!)

Accept book orders directly on your Web site! We can design a Web site-a must in this day and age. Being able to accept credit cards or checks online is just as important.

INTERNET AND SEARCH ENGINE PROMOTION

Make the author's name pop up in No. 1 position EVERYTIME whenever certain keywords are searched for on the top search engines: Google, AOL, MSN, Yahoo!, etc. JR HOLT PUBLISHING

CONTACT CORPORATIONS TO SPONSOR THE BOOK [OPTION: $1,500]

Corporate America consistently turns to books for promotion and to advance its agendas. "We can contact corporations with a proposal on your behalf.